Search Engine Optimisation

seo-front-slider1920x540-AIncrease your web traffic

SEO can be a complex area, and there are many approaches to ensuring your website receives the best rankings from the major search engines such as Google and Bing.
This could include:
  • paid advertising such as Google Adwords, or PPC (Pay per Click)
  • the efficient use of keywords and key phrases
  • the efficient use of links both into your site from other sites, and also from your site to other sites
  • the efficient use of social media for online marketing, such as Facebook, Google +, Instragram, Twitter etc.
The most important (and by far the most effective) method though, is simply having a well-structured, appealing and relevant site (content-wise) -your content must be valuable to potential customers.
Only by offering a quality, modern website, with relevant information and interesting content can you attract the attention of the search engines, which of course, leads to more "hits" from potential clients.

Exchanging links with good websites in your industry can be a great way to generate interest - subscribe to various industry-specific forums in your area of business.

Discriminate though.........   dont just link to any and all sites, since some of them can actually be detrimental to your objective!

A Reasonable Guide

The Australian Web Industry Association have some interesting information which may help you understand a little more about the whole area of SEO. Here are a few links to some of their documents:

Please contact us for more information about how we can help get your website more noticed by customers and search engines